Pete Williams in International Institute of Directors and Managers IIDM NewsletterIn the latest edition of International Institute of Directors & Managers (IIDM) Newsletter, Pete shares how he’s been able to grow Infiniti Telecommunications despite big players like Telstra and Optus.

Unlike other large brands that define themselves with quirky slogans or imagery, Pete advocates a more practical approach. This strategy involves channelling all efforts into getting in front of customers. Forget the unnecessary chest beating; prioritise figuring out who your customers are, where you can find them, and what they want.

Read the entire article here.