Pete Williams is an entrepreneur, author and marketer from Melbourne, Australia.

Forbes recently said Pete Williams is “One entrepreneur today that every marketer should be modelling,” whilst Inc. describes him as a “savvy marketing strategist”.

… and before being honoured as “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground, For Under $500! Don’t believe it? It’s true!

Since then, he’s done some other stuff that makes his mum proud, like write the book Cadence: a tale of fast business growth, which picked up the 2018 International Business Awards ‘Best Business’ Book + 6 Other International Awards.

Cadence is based on the business success framework that Pete developed, called the 7 Levers. The 7 Levers Framework is a method of growing your business profits sustainably and effectively. It’s a blueprint for Growth Hacking and a referred to as the entrepreneurial sequel to Minimum Viable Product. This method and movement, is used by entrepreneurs and business owners all over the world to double their businesses with just seven “10% Wins”.

Using the 7 Levers of Business and other frameworks, Pete’s been involved in the creation and growth of a bunch of companies including Infiniti Telecommunications, SpringCom, Simply Headsets and Preneur Group.

Oddly enough, some other people think he’s pretty good too! He’s been announced as a Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, 2017 Small Business ICON Recipient, 2017 Australian Business Award Winner for Marketing Excellence, Global Runner-Up in the JCI Creative Young Entrepreneur Awards, and was a member of SmartCompany’s Top 30 Under 30.

Now enough about Pete…
YOU are here for a reason.

Want to Rent Pete’s brain? Hear his ramblings on a stage or a soap box? Want to trade your beans for some books and merch? Or just want to send a note, love letter, or follow up on an IOU?

Oh, yeah… You might want to check out Pete’s writing on his blog at or take a sneak peak into his life on Instagram.