Propaganda
Media coverage and stories about my projects, my businesses and me that you might find interesting.
Recent Media Coverage
Entrepreneur Magazine
Pete appears in the Top Entrepreneurs Under 40 list
Forbes
Pete talks to Forbes Magazine about Turning Dead Leads Into Sales
SpringCom Award
Springcom Telecommunications is on the 2018 Financial Review Fast Starters list
Press Inquiries and Resources
For specific inquiries, contact support [at] preneurgroup [dot] com
Press Kit
Our current media focus is Pete’s newest book Cadence.
Everything you need to know about Pete and the book is available on the Media Kit page.
Photo Gallery
We’ve collected together some high-quality photos of Pete for you to use in your content/promotions.
They are grouped by theme to help you choose an appropriate image.
More About Pete
If you want more information about Pete, his background and his current focus, start with the About page on this site.
More Propaganda

Infiniti Wins Two Awards at the Australian Enterprise Awards 2019
Australian Enterprise Awards 2019 have just announced Infiniti Telecommunications has been named the Best Small Business Phone Systems Provider - Eastern AUS States and won the Award for Excellence in VoIP Solutions 2019
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Being the champion of your book with Pete Williams
Writing a great book is a good start. But it’s only a start. After that comes the marketing, which is every bit as important as the writing. Pete discusses this and lots of other topics in his chat on The Extraordinary Business Book Club. Listen and read more...
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Cadence Awarded NYC Big Book Award
Cadence: a tale of fast business growth has just picked up its 7th book award to date, the New York City Big Book Award in the Business: Entrepreneurship & Small Business category. Unlike a number of the Independent Book Award programs, The New York City Big Book...
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Pete Shares the 7 Drivers of Profit on the Sales Babble Sales Podcast
In the 241st episode of the Sales Babble sales podcast, Pete talks to host Pat Helmers about his latest book, Cadence: A Tale of Fast Business Growth, and about the seven drivers of profit that if business owners focus on one by one, will collectively add up to fast...
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Pete Named Nonfiction Authors Association’s Member of the Week
Pete was selected as this week's featured member of the Nonfiction Authors Association, and his latest book, Cadence: A Tale of Fast Business, was also featured! #NFAA Featured Member of the Week: Pete Williams @preneur author of Cadence: A Tale of Fast Business...
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Cadence Is Free on Libro.fm for the Entire Month of November
Libro.fm features Cadence: A Tale of Fast Business Growth this November, and has made it free for the entire month! FREE for the month of November: Cadence by @preneur! https://t.co/JjkUBk6OUd #Cadence #audiobook — Libro.fm (@librofm) November 2, 2018 We've teamed up...
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SpringCom Awarded AFR Fast Starters 2018 Award
We're very excited to announce that one of Pete's newest companies Springcom Telecommunications, has made the 2018 edition of the Financial Review Fast Starters list, featuring the fastest growing startup businesses in Australia. Entrants to Fast Starters must have...
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Pete Shares His Success Secrets on the Secrets of Success Podcast
Find out why Inc. and Forbes magazines named Pete as one of the top business minds and entrepreneurs today in this episode of the Secrets of Success podcast with Dr. Ken Keis. His story is fascinating; at 21, he launched himself onto the national stage in a single...
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Pete Shares His Unique Entrepreneurial Journey on The How of Business Podcast
In the latest episode of The How of Business podcast, Pete shares with host Henry Lopez his entrepreneurial journey and the concept of focusing on 10% improvements in seven key areas of your business to help it grow exponentially. In this episode we interview Pete...
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Pete Reveals How a Massive Win Can Become Your Shackles on the Fast Leader Show
Pete was on the Fast Leader Show to share how he built his telecommunications company and gradually learned that he was not getting any repeat business. He also talks about the 7 Levers of Business framework and what he discovered after implementing it. “Having a...
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Pete Talks Doubling Your Revenues on The Build Cycle Podcast
In the latest episode of The Build Cycle podcast, Pete talks to host Tyler Benedict about the seven things to look at in your business and explains how small gains in each adds up to massive growth. As a big picture, doubling your business does seem like a massive...
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Pete Talks Cadence for Entrepreneurs on Stop Riding the Pine
In this episode of Stop Riding the Pine, Pete talks to host Jaime Jay about the 7 Levers of Business, the framework that he's designed and used to grow his telco and e-commerce businesses, and about Cadence: A Tale of Fast Business Growth, his latest book that...
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Pete Talks About How 10% Growth Is Enough on School for Startups Radio
Pete joins bestselling author and School for Startups Radio host Jim Beach to talk about his latest book Cadence: A Tale of Fast Business Growth, the seven areas of business to focus on to supercharge your sales, and how 10% growth in business is enough. School for...
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Pete Shares How Any Business Can Grow Its Profits With ‘Small Wins’ on Drive With an Entrepreneur
In this episode of Drive With an Entrepreneur, Pete talks to Nero Kaluarachchi about the key strategies behind the success of several of his businesses and how any business can grow its profits with a clear strategy and 'small wins.' Pete had a little fun on this,...
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Pete Teaches How Small Improvements in 7 Critical Categories Can Double Any Business on the Thrivetime Show
Pete Williams joins Clay Clark and Dr Z of the Thrivetime Show, and teaches how you can double your business by making small (10%) improvements. He also breaks down his new book Cadence while sharing about his relationship with best-selling authors Tim Ferris and...
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Pete Talks About Adding Repeatable 10% Wins in Your Business on My Quest for the Best
Pete talks with Bill Ringle of My Quest for the Best about how to add repeatable, understandable 10% wins in your business based on Pete's latest book, Cadence: A Tale of Fast Business Growth. Some key points that you’ll learn from their conversation: Pete’s 7 Levers...
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Pete Talks About His New Book Cadence and New Job as Professor of Practice on Rising Tide Startups
Pete joins Kevin Prewett of Rising Tide Startups to talk about going back to his alma mater, Deakin University in Australia, and helping create a business clinic to help graduating students gain real-world experience by helping local businesses, selling Australia's...
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Pete Talks Doubling Your Business by Improving These 7 Areas on Same Side Selling Podcast
In this week’s episode of the Same Side Selling Podcast, Pete joins Ian Altman to talk about his new book, Cadence: A Tale of Fast Business Growth, which outlines how any business owner can grow their business quickly and easily by working on seven key areas alone....
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Pete Introduces ‘Cadence: A Tale of Fast Business Growth’ on BookPals Business Sanity
Pete returns to BookPals Business Sanity and introduces his new book, Cadence: A Tale Of Fast Business Growth that will help entrepreneurs and business owners drive their business to greater levels of success. He also talks about a fantastic pre-launch offer he has...
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A Tale of Fast Business Growth With Pete Williams on Breakthrough Success
In the latest episode of Breakthrough Success podcast, Pete talks to host Marc Guberti about his latest book, Cadence: A Tale of Fast Business Growth, which depicts the story of a business owner and triathlon coach named JJ who left his stable job as a teacher to...
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Pete Talks About Success as Equal Parts Ambition and Acceptance on The Entrepreneur Way
Pete joins Neil Ball of The Entrepreneur Way podcast to talk about his formula to success, the difficulties he overcame when he was starting out, his most recommended online resource right now, and his best advice to entrepreneurs. “Have a roadmap of some description,...
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Infiniti Wins 2018 Asia-Pacific Stevie® Award For Customer Service
We're very excited to announce Infiniti Telecommunications won a Silver Award for the Innovative Use of Technology in Customer Service > Telecommunications Industries at the 2018 Asia-Pacific Stevie® Awards
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Pete Talks About Where You Should Focus on Your Business on Entrepreneur Hour
Pete joins Entrepreneur Hour to talk about a framework that answers the question of where you should focus on your business to systematically improve it across the board. We chat about his “7 Lever Framework,” which he has not evolved and made into a revolutionary...
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Pete Shares His Framework for Entrepreneurs on Level 10 Lifestyle Podcast
Pete talks to Katie Maggio of the Level 10 Lifestyle podcast about his latest book, Cadence: A Tale of Fast Business Growth, his advice to somebody who wants to get into the entrepreneurial market, and the importance of framework and context in business. He also...
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Pete Explains How You Can Double Your Profits in 7 Weeks on The Next 100 Days Podcast
In this week's episode of The Next 100 Days Podcast, Pete reveals the 7 levers you need to use if you want to double your profits in the next 7 weeks. The '7 Levers of Business' or how to double your profits. Every business is about profit. His thinking was, if we are...
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Pete Talks Doubling Your Business Profit With 7 Simple Wins on Business Innovators Radio
In the latest episode of Business Innovators Radio, host Neil Howe talks with Pete on how a business can double its profits with seven simple 10% gains using the "7 Levers of Business." Pete goes through the whole system and reveals how these small changes across the...
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Pete Shares the 7 Levers of Business Framework on Grow Your Influence Tree
Pete talks to Leonard Kim of Grow Your Influence Tree about the 7 Levers of Business framework that will help entrepreneurs and business owners gain "consistent, measurable business growth without radical overhauls, massive investments or huge transformations." It...
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Pete Talks Turning Dead Leads Into Sales on More Time More Profit Podcast
In the latest episode of the More Time More Profit podcast, hosts Adam John and Grant Merriel ask Pete to share his idea of reviving dead leads and turning them into paying customers. How do you deal with leads that don’t convert into sales? Do you just move on and...
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Pete’s Secret Recipe
Whatever the biggest problem is in your business – you’re just one good system, process or checklists away from solving it. Pete believes that business systems are like recipes for success and they hold the key to moving your business (and your profits!) to the next...
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Pete Talks Resuscitating Sales By Nurturing Dead Leads on Forbes
Pete tells Forbes how he began bringing old leads back to life with quirky and creative marketing campaigns, instead of giving up on them. One entrepreneur today that every marketer should be modeling is Pete Williams, author, entrepreneur and Co-Founder of Infiniti...
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Pete Talks About ‘Resuscitation Marketing’ on Inc.
Pete shares with Inc. some tricks on how his company, Infiniti Telecommunications, is able to bring dead leads back to life with a strategy he calls "resuscitation marketing". This strategy caught the eye of Infusionsoft, who awarded him the 2017 Small Business...
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Infiniti Telecommunications April Fool’s Day Ad Featured on Chatbot’s Life
Infiniti Telecommunications won over the Internet once again with their April Fool's Day ad. Their special April Fool's prank was featured on Chatbot's Life along with other hilarious April Fool's Day hoaxes created by big tech startups such as Google and Amazon. The...
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Chatbots Magazine Features Infiniti Telecommunications’ Hilarious Ad About AI Chatbots
Infiniti Telecommunications' genius April Fool's Day ad was featured on Chatbots Magazine's list of AI and chatbot related hoaxes you might have missed. The ad talks about how Infiniti’s customers will soon have to live chat directly with a specially created...
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Infiniti Telecommunications Ad Among Techstars’ 2017 Best Tech April Fool Pranks
Infiniti Telecommunications’ super funny April Fool’s Day ad about the “AI Revolution” made it to Techstars' list of Best Tech April Fool Pranks. The ad started with Pete and other top management at Infiniti Telecommunications explaining the revolutionary technology...
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Pete Shares His Essential Marketing Tips With The Huffington Post
The Huffington Post asks Pete about his thoughts on marketing, ‘resuscitating’ dead leads, his adventures on the marketing realm and the game-changers he’s discovered along the way. He also shares his experience as a co-founder and Chief Marketing Officer at Infiniti...
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Pete Shares His Secrets to Starting a Highly Successful E-commerce Business
Pete shares with Foundr the secret on how he and his partners were able to maneuver Simply Headsets, a company he co-founded, to e-commerce success. The coolest thing has been the clients we’ve been able to help. Some of the biggest companies we used to look up to are...
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Pete Wins Infusionsoft’s 2017 Small Business ICON Best in Class Award for Lead Nurture
Infusionsoft names Pete as its Small Business ICON Best in Class for Lead Nurture for 2017 for his innovative strategies for turning Infiniti Telecommunications' leads into customers. Infusionsoft is the creator of one of the world's leading sales and marketing...
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Pete Talks Seizing Opportunity on Intentionally Inspirational Podcast
In the final episode of the Intentionally Inspirational podcast for 2016, Pete joins host Jason Wright and shares his entrepreneurial story and the role of mindset with overcoming struggle and accomplishing great things. Pete introduced me to some simple, yet new...
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The Age BusinessDay: Federal budget 2015: Small businesses see tax breaks as trigger to spend
Pete is featured by The Age in its article on the effects of the Australian government's latest $20,000 instant asset tax write-off breaks on small businesses to boost the country's economic growth. Pete Williams is at the pointy end of the government's attempt to...
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The Age MySmallBusiness: Google Punishes Clunky Mobile Sites
Pete's move to overhaul the Simply Headsets website to be more mobile-friendly is highlighted by The Age in its latest MySmallBusiness article. Google has announced recently that starting April 21, it will feature mobile-responsive sites more prominently in mobile...
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Pete Talks Monitoring Your Numbers on BookPals Podcast
In the latest episode of BookPals Business Sanity podcast, Pete discusses the numbers you need to be monitoring within your business to ensure it remains profitable and provides you with the level of income you need to live the lifestyle you choose to live. Listen to...
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Pete Talks Leveraging Content, Media and Traffic on Be Efficient TV
Learn more about pitching to the media to get free publicity, writing the perfect Press Release, and leveraging content to drive more traffic to your website in this in-depth interview with Ahmed Al Kiremli for BeEfficient.tv. Highlights include: What strategies and...
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Pete on Outlier on Air
In the latest episode of Outlier on Air, host Ever Gonzales and Pete talk about the 7 Levers of Business that are each linked directly to a company's profitability. Pete shares how increasing each of these levers by just 10 percent increments will boost a business's...
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Pete Talks Leveraging Content on The Coachzing Show
In Episode 137 of The Coachzing Show, Pete chats with Doug Foresta about how you can leverage your time and energy to create great content that boosts your business. In their conversation, you’ll discover: A powerful content creation system for busy people The #1...
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Pete Shares His Mind, Money and Marketing Blueprint on the Triple-M Blueprint Podcast
Highlights of Pete’s conversation with Nicola Cairncross of The Business Success Factory on Mind, Money and Marketing, have been released on Nicola’s Triple-M Blueprint podcast.
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Pete on The Business Success Factory Podcast
In the latest episode of The Business Success Factory podcast, Pete chats with Nicola Cairncross about his entrepreneur story and shares his best learning/resource/revelation to date around the three topics -- Your Business Mind, Your Business Marketing, Your Business...
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Pete Talks About the 7 Levers of Success on the Fresh Ideas Podcast
In this episode of the Fresh Ideas podcast, Pete talks with Marc Ford about how to increase the profitability of a driver training business (or any business) using the 7 Levers as a framework. The 7 Levers are: Traffic, Opt-Ins, Conversions, Average Items Per Sale,...
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‘How to Turn Your Million-Dollar Idea Into a Reality’ in 5 minutes
Pete has shared how he turned his idea into a million-dollar business in a 259-page book. In a challenge by Tom Pollack for the Business Owners' Marketing Brief Series, he further breaks it down into 3 actionable key points in just 5 minutes. Watch the quick video now...
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Pete Talks About Online Vs Offline Marketing, Finding Your Market, Digital Strategy and ROI on Switched On Podcast
In the 10th episode of Switched On podcast, Ludwina Dautovic chats with Pete about online versus offline marketing, finding your market, digital strategy and ROI. Other topics they touch on include: Fun Fact: Pete wrote the foreword to Ludwina's book, It’s That Easy –...
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Pete Shares the Secrets to the 7 Levers of Business on the Business Marketing Podcast
In the latest episode of the Business Marketing Podcast, Pete talks to Moe Bedard about some of the business strategies that have helped make him such a success. He also shares his secrets to the 7 Levers of Business. The 7 Levers (aka drivers of profit) are Traffic,...
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