In its May issue, Business magazine NETT highlights Pete’s work-around of sending an audio reply to reduce time spent on responding to e-mails:

Why the Audio?

Pete Williams, CEO of telecommunications company Infiniti and author of the Preneur Marketing Blog decided to circumvent the tiring and time consuming process of typing replies to millions of emails a day, and create a simple workflow that lets him respond by audio file instead.

Read all about it here.