Google has announced recently that starting April 21, it will feature mobile-responsive sites more prominently in mobile search results to offer a better user experience.
Simply Headsets founder Pete Williams decided to overhaul his site in mid-2014, after observing a steady increase in traffic from tablets and smartphones over the previous 12 months.
Headquartered in Melbourne, the firm sells telephone headsets to business customers who’ve traditionally accessed its site from their desktops, rather than on the hop…
“We thought it was time to get with the times… It was more about protection than progression – we wanted to make sure we didn’t go backwards and lose rankings…”
Three months in the making, Simply Headsets’ new site went live seven weeks ago and will see the firm well placed when Google’s algorithm changes kick in, Williams says.