forbes logoPete tells Forbes how he began bringing old leads back to life with quirky and creative marketing campaigns, instead of giving up on them.

One entrepreneur today that every marketer should be modeling is Pete Williams, author, entrepreneur and Co-Founder of Infiniti Telecommunications. Coining the term resuscitation marketing, Williams discovered a way of working with what he already had, rather than spending all day chasing after new leads.

Resuscitating “dead” leads is much easier and cheaper than starting the lead generation process from scratch.

Learn more about the strategy here: