In the 10th episode of Switched On podcast, Ludwina Dautovic chats with Pete about online versus offline marketing, finding your market, digital strategy and ROI. Other topics they touch on include:

  • Fun Fact: Pete wrote the foreword to Ludwina’s book, It’s That Easy – Online Marketing 3.0
  • Bringing online into an offline business
  • True or False: Every business should be online, have a website and an active social media presence (this turned into quite the discussion!)
  • Creating a digital strategy for your business
  • When ‘putting all of your eggs in one basket’ can work – in online marketing
  • Pros and cons of digital
  • Measuring ROI
  • Utilizing and creating content that is appropriate for your business

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