The Age BusinessDay: Federal budget 2015: Small businesses see tax breaks as trigger to spend

Pete is featured by The Age in its article on the effects of the Australian government’s latest $20,000 instant asset tax write-off breaks on small businesses to boost the country’s economic growth.

Pete Williams is at the pointy end of the government’s attempt to stimulate the economy.
He wasted little time in bringing staff together at his phone systems business, Infiniti, after the budget revealed tempting tax breaks for small businesses. He is betting it will bring in sales.
“We had a conversation about this first thing the morning after the budget. It’ll help us sell more systems, but particularly sell more advanced and extensive systems in each sale because business owners can get some of the cash back faster.”
The growth will enable Mr Williams to hire more people beyond the 14 currently on his payroll. He expects to hire more technical, sales and administrative staff in the coming two years.

Read the entire article here:

The Age MySmallBusiness: Google Punishes Clunky Mobile Sites

Pete’s move to overhaul the Simply Headsets website to be more mobile-friendly is highlighted by The Age in its latest MySmallBusiness article.

Google has announced recently that starting April 21, it will feature mobile-responsive sites more prominently in mobile search results to offer a better user experience.

Simply Headsets founder Pete Williams decided to overhaul his site in mid-2014, after observing a steady increase in traffic from tablets and smartphones over the previous 12 months.
Headquartered in Melbourne, the firm sells telephone headsets to business customers who’ve traditionally accessed its site from their desktops, rather than on the hop…
“We thought it was time to get with the times… It was more about protection than progression – we wanted to make sure we didn’t go backwards and lose rankings…”
Three months in the making, Simply Headsets’ new site went live seven weeks ago and will see the firm well placed when Google’s algorithm changes kick in, Williams says.

Read the rest of the article here:

Pete Talks Monitoring Your Numbers on BookPals Podcast

In the latest episode of BookPals Business Sanity podcast, Pete discusses the numbers you need to be monitoring within your business to ensure it remains profitable and provides you with the level of income you need to live the lifestyle you choose to live.

Listen to the episode here:

Pete Talks Leveraging Content, Media and Traffic on Be Efficient TV

Pete Williams Interview with Ahmed Al Kiremli for BeEfficient.tvLearn more about pitching to the media to get free publicity, writing the perfect Press Release, and leveraging content to drive more traffic to your website in this in-depth interview with Ahmed Al Kiremli for

Highlights include:

  • What strategies and tools Pete uses to drive traffic to his websites
  • Which online product made him the highest amount of money, and which one gave him the most amount of credibility and publicity, and why
  • His experience with self-publishing, and which books made more money and which ones gave him more credibility
  • Why Pete partnered with Rich Schefren in the Profit Hacks project and what he learned from that partnership
  • What are some of the tools or software that make him more efficient

Watch it for free for a limited time at:

Pete on Outlier on Air

In the latest episode of Outlier on Air, host Ever Gonzales and Pete talk about the 7 Levers of Business that are each linked directly to a company’s profitability. Pete shares how increasing each of these levers by just 10 percent increments will boost a business’s ability to generate greater income.

If you’ve been following along, the 7 Levers of Business are specific aspects of business that are each directly linked to your profitability. He refers to them as levers because, if you PULL on any of these elements by improving them, even slightly, your profits will increase accordingly.

Among the highlights:

  • Helping Entrepreneurs: Pete tells us that when you discover new tools, you need to determine which aspect of your business that tool is going to help grow. If it’s not going to help your business grow at the time you need it to, than it’s not relevant.
  • End Game for Pete: He has a couple of ideas and a few other books coming out down the road. But he is just going to continue to focus on growing his businesses, and balancing his work/personal life.
  • Take Away: Pete teaches us to open our minds, involve mentors and advisors, and make money with existing ideas. There is no need to reinvent the wheel.

Look for this inspiring interview, as well as others like it, on Outlier On Air:

Pete Talks Leveraging Content on The Coachzing Show

In Episode 137 of The Coachzing Show, Pete chats with Doug Foresta about how you can leverage your time and energy to create great content that boosts your business.

In their conversation, you’ll discover:

  • A powerful content creation system for busy people
  • The #1 thing you must NEVER outsource in your content creation
  • How to create powerful forms of content quickly and easily
  • The biggest mistake you are making right now that is slowing down your content creation and what to do instead

Listen now:

Pete Shares His Mind, Money and Marketing Blueprint on the Triple-M Blueprint Podcast

Highlights of Pete’s conversation with Nicola Cairncross of The Business Success Factory on Mind, Money and Marketing, have been released on Nicola’s Triple-M Blueprint podcast.

Every week, Nicola interviews amazing business founders, entrepreneurs and internet marketers to find out just how they did it. She says, “I grill my guests to discover their ‘Triple-M Blueprint’ success secrets and share them with you so you can immediately use those secrets to become more successful too.”

Listen to this episode:

Pete on The Business Success Factory Podcast

In the latest episode of The Business Success Factory podcast, Pete chats with Nicola Cairncross about his entrepreneur story and shares his best learning/resource/revelation to date around the three topics — Your Business Mind, Your Business Marketing, Your Business Money. He also talks about what he is most looking forward to in 2015.

Listen to the entire episode here:

Pete Talks About the 7 Levers of Success on the Fresh Ideas Podcast

In this episode of the Fresh Ideas podcast, Pete talks with Marc Ford about how to increase the profitability of a driver training business (or any business) using the 7 Levers as a framework.

The 7 Levers are: Traffic, Opt-Ins, Conversions, Average Items Per Sale, Average Item Value, Average Transactions Per Period, and Margins. He shares how a small increase in each of these areas of any business could almost double your profits in less than a year.

Listen to to the episode now:

‘How to Turn Your Million-Dollar Idea Into a Reality’ in 5 minutes

Pete has shared how he turned his idea into a million-dollar business in a 259-page book.

In a challenge by Tom Pollack for the Business Owners’ Marketing Brief Series, he further breaks it down into 3 actionable key points in just 5 minutes.

Watch the quick video now at:

Pete Talks About Online Vs Offline Marketing, Finding Your Market, Digital Strategy and ROI on Switched On Podcast

In the 10th episode of Switched On podcast, Ludwina Dautovic chats with Pete about online versus offline marketing, finding your market, digital strategy and ROI. Other topics they touch on include:

  • Fun Fact: Pete wrote the foreword to Ludwina’s book, It’s That Easy – Online Marketing 3.0
  • Bringing online into an offline business
  • True or False: Every business should be online, have a website and an active social media presence (this turned into quite the discussion!)
  • Creating a digital strategy for your business
  • When ‘putting all of your eggs in one basket’ can work – in online marketing
  • Pros and cons of digital
  • Measuring ROI
  • Utilizing and creating content that is appropriate for your business

Listen to the podcast now:

Pete Shares the Secrets to the 7 Levers of Business on the Business Marketing Podcast

In the latest episode of the Business Marketing Podcast, Pete talks to Moe Bedard about some of the business strategies that have helped make him such a success. He also shares his secrets to the 7 Levers of Business. The 7 Levers (aka drivers of profit) are Traffic, Opt-Ins, Conversions, Average Items Per Sale, Average Item Value, Average Transactions Per Period, and Margins.

Moe started the Business Marketing Podcast to help business owners market their businesses both online and offline with real-world modern solutions without all the BS hype.

Listen to this episode now:

[Live Event] Secrets of Aussie Online Entrepreneurs

What: Information Nights to support the roll-out of high-speed broadband across the Inner East and South East regions of Melbourne
Who: Pete Williams and other top Aussie experts in online business
Wed, February 26, 6pm-9pm — Frankston &
Wed, March 12, 6pm-9pm — Malvern
Frankston Mechanics Institute. 1N Plowman Place, Frankston, Victoria (Wed, February 26) &
Functions on Chapel. Malvern, Victoria (Wed, March 12)
Cost: Free
RSVP: Bookings essential by Monday 24 February
Registration: Book online,
contact VECCI on (03) 8662 5333 or email digitalenterprise [at]

The Victorian Employers’ Chamber of Commerce and Industry (VECCI), the Department of Communications (Federal Government), and the Local Councils of Frankston, Casey, Manningham and Stonnington (Victoria), joined together to hold a series of live events to promote the rollout of the National Broadband Network/High Speed Broadband. Pete and other top Aussie experts in online business will share their insights, their experiences and their journey with our attendees.

“The purpose of these events is to inspire and highlight to business owners the opportunities that will become available to them via high speed broadband.”
-Bernadette Schwerdt, Director
Australian School of Copywriting

Pete will be at the Frankston and Stonnington events.

Other speakers include:

Frankston Panel
Bernadette Schwerdt, MC and Founder of Australian School of Copywriting
Brad Smith, Founder of Motorbike Retailer, braaap
Tim Davies, Manager, Seller Education and Engagement, eBay Australia and New Zealand
Damien Thomas, Group Director, Business Development, CSIRO Manufacturing, Materials & Minerals
Kate Morris, Founder of
Pete Williams, Entrepreneur and Marketer, Author of “How to Turn Your Million-Dollar Idea Into a Reality”
Stonnington Panel
Bernadette Schwerdt, MC and Founder of Australian School of Copywriting
Misha Ketchell, Managing editor of The Conversation
Shaun O’Brien, eBay Entrepreneur, Founder Selby Acoustics
Pete Williams, Entrepreneur and Marketer, Author of “How to Turn Your Million-Dollar Idea Into a Reality”
James Tuckerman, Founder and Editor-in-Chief, Anthill Online
Nathan Huppatz, Author of ‘Making Money on eBay for Dummies (AU Edition)’ and Founder of

Check out the fliers here and here. See you there!

Visit to register.

Pete Talks Parenting on The Parentalist Podcast

Sarah Spear of The Parentalist chats with Pete about his “hack the process” by asking for help, philosophy of trying something new, eliminating noise to find out if the idea matches the core business, and what next steps Mums and Dads can take to get closer to become successful like him.

Pete encourages us to sift through the noise of the digital world of Facebook, Twitter, Blogs, Podcasts, Magazines and first ask ‘Does this support my core business?’   “Only do stuff in a context of supporting your core business.  Don’t try and start that as another profit centre, because then you end up having 15 plates in the air and you forget about your child and that’s not a good thing.”

Listen to this episode now.

Pete Featured in New Book on Business Building

Mark Middo, Growth Hacker and Founder of Social Empire, gives a shout-out to Pete in his new book, 5 Minute Business.

Mark has helped boost online revenues for some of the largest companies in the world, including Formula 1, MotoGP and McDonald’s. At 23, he created a popular piece of trading software which he then sold the rights to, to an investment company in the US. His book, 5 Minute Business, is based on the principles that helped him launch the trading software.

Inside you will discover growth hacking secrets like:

  •     Hacks to create and profit from world class brand for $297
  •     Hacks to get you a $50,000 website for $137
  •     Hacks that get Google to instantly send you “buyers with cash”
  •     Hacks to network yourself into the inner circle of any industry
  •     Hacks to convert website visitors into consistent cash

Visit to buy a copy or download a sample.