Pete Williams

SBBM 29: Why marketing should be at the heart of your business

Nothing beats experience, so tune in to the Small Business Big Marketing Show and hear how other small business owners from around the world go about their marketing. It’s fun, entertaining and always full of helpful ideas and insights for you to apply to your business.

This week they’ve put out a recent interview Timbo + Luke did with Pete.

Download The Interview @ http://smallbusinessbigmarketing.com/sbbm-29/
Duration: 32 minutes

We’re very excited to announce that Pete has been asked to ‘be the online marketing expert’ for the huge ‘Small Business Big Marketing Intensive 2-Day Event‘ on August 20 and 21 in Melbourne.

For those who don’t listen to the Small Business Big Marketing Podcast’ you’re seriously missing out – there is a reason it’s the #1 Marketing Podcast is Australia.

… and the ’2-Day intensive’ is the live extension of the show.

Exclusively designed for those who want to turbo-charge their marketing efforts, you will discover all the marketing secrets that you wished you’d known way back then! Secrets that get you doing more and better marketing without spending more money.

Making your business irresistible to your prospects is not only possible; it’s much easier, cheaper and closer than you think.

Great marketing shouldn’t cost the world…you simply need to know what you’re doing and how to do it. And that’s exactly what Tim, Pete and the other speakers want to share with you.

You can check out all the details at http://smallbusinessbigmarketing.com/intensive.html

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Big News Today…

The audio-version of Pete’s book ‘How To Turn Your Million Dollar Idea Into A Reality’ has just been released in iTunes.

Grab your copy for just $9.99 over at http://itunes.apple.com/us/album/how-to-turn-your-million-dollar/id386710819

Just a quick update on an event Pete is speaking at in a few weeks.

On Monday August 16th, Pete will be speaking about all things ‘online conversions and tracking’ at the ‘Melbourne Internet Marketers‘ evening.

The Melbourne Internet Marketers run a monthly event with in-depth Internet Marketing Tips, Techniques and Strategies which can use that will take your online business to the next level.

For those looking to attend, the evening kicks off at 7pm at the Richmond Library (Church St Richmond)

For full details visit: http://melbourneinternetmarketers.com.au/

Thanks so much to everyone who came out for our ‘Small Biz Internet Marketing‘ workshop last weekend.

It was a great day had by all…

For those who missed out on the closed-door event, we’ll have some DVDs available real soon.

It’s been a big week for Yellow Pages here in Australia.

Not only have they been highly criticised for their ‘Hidden Pizza’ marketing campaign, where they opened a free pizza parlour in a hidden Melbourne location, in an ‘attempt’ to prove that the Yellow Pages is a tool used by consumers to find businesses.

But in the aftermath, Stephen Ronchi the Strategic Communications Manager at Sensis, which owns Yellow Pages Australia came out and basically said that using the Yellow Pages is a last resort and the tool for lazy business owners.

“[Yellow Pages is]…for small businesses who may be time-poor and don’t always have the necessary expertise in marketing and advertising, web and content development, search engine optimisation, search engine marketing, etc.”

Hey, admission of a problem is the first step to a solution – so I applaud you Yellow Pages.

I hope this is really sinking in for you – If you are still relying on printed directories to drive the majority of your business, you are seriously missing out on a lot of potential income.

There are so many more measurable, cost-effective and instant ways to market your business – and I hope you’re ACTIVELY implementing just some.

The whole ‘hidden pizza restaurant’ thing is an interesting read [no pitch, no opt-in, just content]

http://www.preneurmarketing.com/Hidden-Pizza-Overview and http://www.preneurmarketing.com/Yellow-Pages_Flaws

For Melbournians [Australia]

So to combat this, and teach you the skills even Yellow Pages agrees you need to know to grow your business, a good friend and killer marketer Dave Jenyns and I are teaming up to put on a one-day workshop here in Melbourne.

A workshop focused heavily on Internet Marketing for local business. Run by real world business owners – Not some self-proclaimed “marketing experts.”

You can check out all the info over at http://www.smallbizinternetmarketing.com.au/

The site is currently up with the early-bird, friends and subscribers discount – which includes the work-shop,lunch, and workbook and a few cool surprises:

http://www.smallbizinternetmarketing.com.au/

6 years after being first referred to in everything from the Herald Sun to Money Magazine as “Australia’s Richard Branson”, Pete Williams joins other outstanding entrepreneurs from across Australia to compete for the ultimate prize of being named 2010 Australian Ernst & Young Entrepreneur Of The Year.

After stumbling upon the remains of the historic MCC Crested Carpet in the corner of a wrecking companies warehouse in 2003, and at the age 21 creating a national sensation by turning that trash into a limited edition series of sports memorabilia, Pete Williams has lived up to that ‘Branson’ moniker, going onto create some of Australia’s leading telecommunication companies; including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Marketing.

“It’s been the belief of building sales and marketing companies that happens to selling ‘telco stuff’ …” that’s given Williams and his partners their growth. “It’s been a fun journey, and this is a real honor given that I’m only 28”

Somehow between selling the MCG and growing award winning companies, Williams wrote a book in 2006 ‘How To Turn Your Million Dollar Idea Into A Reality’ and gives his time as a faculty member of the worlds largest online (and free) training program fro entrepreneurs – The Thirty Day Challenge.

Pete will join his fallow nominees at the regional award ceremony on August 26 in Melbourne where regional category winners will be announced.

About Ernst & Young’s Entrepreneur Of The Year

Ernst & Young Entrepreneur Of The Year® is the world’s most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential, and recognises the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognising them through regional, national and global awards programs in more than 135 cities in 50 countries.

For those playing along at home…

Pete has just been announced as one of Smart Companies Hot 30 Under 30 for 2010.

Now, we are lead to believe this is not another ‘Cleo Bachelor of the Year’ type thing….

From the Smart Companies Hot 30 Under 30 article:

It’s the numbers that make the 2010 edition of SmartCompany’s Hot 30 Under 30 so impressive. The businesses run by this group of rising entrepreneurs aged 30 years and under have more than $100 million in combined revenue…. They employ well over 600 people.

Looks like Pete is in good company.

Australia’s most historic and honored sports stadium, The MCG, which is going up for sale tomorrow, in pieces, has become an Australian YouTube sensation – amassing thousands of views in the last 24 hours.

A 9:30 am on Thursday, the Australian public will be able to purchase their very own unique piece of this world famous icon; which was otherwise set for the demolishers’ trash heap, and the videos created by G’s “would be savior”, sharing his journey trying to save the MCG’s memory have taken a sharp rise in views and followers on the video sharing Web site YouTube.com

After stumbling upon the final remains of the historic MCC Crested Carpet, in the back corner of the wrecking company in-charge of the 2003 stadium upgrade, AFL member and sports fanatic, Pete Williams is giving everyone a chance to own a piece of the “Peoples Ground”

“I was shocked when I stumbled upon the historic carpet, just laying in the back of the wrecking companies warehouse.” states Williams. “People are so passionate about Aussie Rules, Cricket and the MCG … and I didn’t want to see a big part of our culture simply die … and I decided to record a view videos for YouTube sharing the process I went through saving this history … I knew a few people would be interested, but didn’t think it would be this popular’

For more information you can visit Pete’s blog at ww.OwnTheG.com.au/blog or view the YouTube Channel at http://www.youtube.com/ownthegvideos

In just under 8 days, Australia’s most historic and honored sports stadium, The MCG, is going up for sale – in pieces.

On April 17, the Australian public will be able to purchase their very own unique piece of this world famous icon; which was otherwise set for the demolishers’ trash heap.

After stumbling upon the final remains of the historic MCC Crested Carpet, in the back corner of the wrecking company in-charge of the 2003 stadium upgrade, AFL member and sports fanatic, Pete Williams is giving everyone a chance to own a piece of the “Peoples Ground”

A strictly limited edition memorabilia series has been created, highlighting the history of The ‘G with a photo + plaque, and includes an authentic piece of the legendary MCC Crested Carpet – which lay in the MCC Members dining room of the now demolished Ponsford Stand.

“I was shocked when I stumbled upon the historic carpet, just laying in the back of the wrecking companies warehouse.” states Williams. “People are so passionate about Aussie Rules, Cricket and the MCG … and I didn’t want to see a big part of our culture simply die. I want to give everyone the chance to have a piece of Australian history and sporting legacy hanging in their homes, bars and offices”

For more information and to pre-register your interest in owning a piece of the MCG a website has been set-up at www.OwnTheG.com.au

On the 21st, 22nd and 23rd of May, Pete and the rest of the 30 Day Challenge crew will be kicking it at the Hard Rock Cafe in sunny San Diego…

It’s just such a different experience to anything you have seen when it comes to an Internet Marketing conference.

Three Days and Nights of awesome education by the best in the business.

Notice, we said education…

I know there are people who make a stack load of money speaking from town to town, seminar to seminar, honing the same presentation to a razor pitch.

That’s just not this crew.

I know there are people who make a stack load of money speaking from town to town, seminar to seminar, honing the same presentation to a razor pitch.

That’s just not them either.

For all the details check out – http://www.tubbynerd.com/ComingHome3/